Acel

2024
Overview
Acel is an outdoor adventure fashion brand rooted in a philosophy of innovation, resilience, and exploration. We crafted a brand strategy and identity that seamlessly connects humanity, technology, and the boundless spirit of discovery. Drawing on the idea that within the finite lies infinite potential, we brought Acel’s vision to life - empowering adventurers to push boundaries and shape the future, one uncharted path at a time.

Creative DIrection

Brand Strategy

Design & Identity